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Marketing Analytics
Modern UTM Tracking: Real-World Skills
A practical, project-based path to UTM Tracking in Marketing Analytics
By Kavitha Raman
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Advanced
English
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What you'll learn
- Understand the core concepts of UTM Tracking and how they fit together
- Build hands-on projects using UTM Tracking that you can add to your portfolio
- Apply UTM Tracking to solve real, practical problems in Digital Marketing
- Follow industry best practices and avoid common UTM Tracking mistakes
- Gain the confidence to use UTM Tracking at work and in interviews
Skills you'll gain
UTM Tracking
Practical Projects
Debugging
Best Practices
Problem Solving
Marketing Analytics
About this course
Learn UTM Tracking the practical way. This Digital Marketing course focuses on doing: you'll work through real examples in Marketing Analytics, understand the why behind each technique, and finish with projects for your portfolio. Kavitha Raman keeps things clear and example-led, so you build genuine, transferable skill. By the end you'll be ready to use UTM Tracking confidently at work and in interviews.
Curriculum
Getting Started
- Welcome and what you'll build video · 17:00 ▶ Free preview
- UTM Tracking in 10 minutes video · 06:00 ▶ Free preview
- Your first UTM Tracking walkthrough video · 07:00
- Hands-on exercise video · 08:00
- Building the project — part 2 video · 09:00
Core Concepts
- Hands-on exercise video · 12:00
- Building the project — part 2 video · 13:00
- Best practices from industry video · 14:00
Hands-On Practice
- Best practices from industry video · 07:00
- A real-world case study video · 08:00
- Recap and where to go next video · 09:00
- Setting up your environment video · 10:00
Building Real Projects
- Welcome and what you'll build video · 14:00
- UTM Tracking in 10 minutes video · 15:00
- Your first UTM Tracking walkthrough video · 16:00
- Hands-on exercise video · 17:00
- Building the project — part 2 video · 06:00
Going Deeper
- Hands-on exercise video · 09:00
- Building the project — part 2 video · 10:00
- Best practices from industry video · 11:00
Best Practices
- Best practices from industry video · 16:00
- A real-world case study video · 17:00
- Recap and where to go next video · 06:00
- Setting up your environment video · 07:00