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Marketing Analytics
Master Google Tag Manager in 2026
Go from fundamentals to job-ready Google Tag Manager skills
By Abhishek Roy
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Intermediate
English
0 learners
What you'll learn
- Understand the core concepts of Google Tag Manager and how they fit together
- Build hands-on projects using Google Tag Manager that you can add to your portfolio
- Apply Google Tag Manager to solve real, practical problems in Digital Marketing
- Follow industry best practices and avoid common Google Tag Manager mistakes
- Gain the confidence to use Google Tag Manager at work and in interviews
Skills you'll gain
Google Tag Manager
Practical Projects
Debugging
Best Practices
Problem Solving
Marketing Analytics
About this course
Want to get genuinely good at Google Tag Manager? This practical course in our Digital Marketing track takes you from the essentials to applied, real-world skills. You'll learn by building — not just watching — with downloadable resources and exercises throughout. Abhishek Roy guides you step by step through Marketing Analytics, focusing on the skills employers actually look for. Finish ready to put Google Tag Manager on your resume and use it with confidence.
Curriculum
Getting Started
- Welcome and what you'll build video · 13:00 ▶ Free preview
- Google Tag Manager in 10 minutes video · 14:00 ▶ Free preview
- Your first Google Tag Manager walkthrough video · 15:00
- Hands-on exercise video · 16:00
Core Concepts
- Common patterns in practice video · 08:00
- Building the project — part 1 video · 09:00
- Debugging and troubleshooting video · 10:00
- Performance and optimisation video · 11:00
- Testing your work video · 12:00
Hands-On Practice
- Performance and optimisation video · 15:00
- Testing your work video · 16:00
- Welcome and what you'll build video · 17:00
Building Real Projects
- Welcome and what you'll build video · 10:00
- Google Tag Manager in 10 minutes video · 11:00
- Your first Google Tag Manager walkthrough video · 12:00
- Hands-on exercise video · 13:00
Going Deeper
- Common patterns in practice video · 17:00
- Building the project — part 1 video · 06:00
- Debugging and troubleshooting video · 07:00
- Performance and optimisation video · 08:00
- Testing your work video · 09:00