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Marketing Analytics
Master Conversion Rate Optimisation in 2026
Learn Conversion Rate Optimisation by building real things, step by step
By Sanjay Pillai
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Advanced
English
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What you'll learn
- Understand the core concepts of Conversion Rate Optimisation and how they fit together
- Build hands-on projects using Conversion Rate Optimisation that you can add to your portfolio
- Apply Conversion Rate Optimisation to solve real, practical problems in Digital Marketing
- Follow industry best practices and avoid common Conversion Rate Optimisation mistakes
- Gain the confidence to use Conversion Rate Optimisation at work and in interviews
Skills you'll gain
Conversion Rate Optimisation
Practical Projects
Debugging
Best Practices
Problem Solving
Marketing Analytics
About this course
Want to get genuinely good at Conversion Rate Optimisation? This practical course in our Digital Marketing track takes you from the essentials to applied, real-world skills. You'll learn by building — not just watching — with downloadable resources and exercises throughout. Sanjay Pillai guides you step by step through Marketing Analytics, focusing on the skills employers actually look for. Finish ready to put Conversion Rate Optimisation on your resume and use it with confidence.
Curriculum
Getting Started
- Welcome and what you'll build video · 17:00 ▶ Free preview
- Conversion Rate Optimisation in 10 minutes video · 06:00 ▶ Free preview
- Your first Conversion Rate Optimisation walkthrough video · 07:00
- Hands-on exercise video · 08:00
- Building the project — part 2 video · 09:00
Core Concepts
- Hands-on exercise video · 12:00
- Building the project — part 2 video · 13:00
- Best practices from industry video · 14:00
Hands-On Practice
- Best practices from industry video · 07:00
- A real-world case study video · 08:00
- Recap and where to go next video · 09:00
- Setting up your environment video · 10:00
Building Real Projects
- Welcome and what you'll build video · 14:00
- Conversion Rate Optimisation in 10 minutes video · 15:00
- Your first Conversion Rate Optimisation walkthrough video · 16:00
- Hands-on exercise video · 17:00
- Building the project — part 2 video · 06:00
Going Deeper
- Hands-on exercise video · 09:00
- Building the project — part 2 video · 10:00
- Best practices from industry video · 11:00
Best Practices
- Best practices from industry video · 16:00
- A real-world case study video · 17:00
- Recap and where to go next video · 06:00
- Setting up your environment video · 07:00