Digital Marketing
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Growth Marketing
Learn Experimentation from Scratch
A practical, project-based path to Experimentation in Growth Marketing
By Vivek Anand
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Advanced
English
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What you'll learn
- Understand the core concepts of Experimentation and how they fit together
- Build hands-on projects using Experimentation that you can add to your portfolio
- Apply Experimentation to solve real, practical problems in Digital Marketing
- Follow industry best practices and avoid common Experimentation mistakes
- Gain the confidence to use Experimentation at work and in interviews
Skills you'll gain
Experimentation
Practical Projects
Debugging
Best Practices
Problem Solving
Growth Marketing
About this course
This course is a hands-on, project-driven introduction to Experimentation, part of our Digital Marketing track. Designed for learners in India and beyond, every concept is taught with practical examples and exercises you can add to your portfolio. Taught by Vivek Anand, it starts from the fundamentals and builds toward real-world, job-ready skills in Growth Marketing. By the end you'll have the confidence to apply Experimentation at work, in interviews, and on Hyrespot-matched roles.
Curriculum
Getting Started
- Welcome and what you'll build video · 17:00 ▶ Free preview
- Experimentation in 10 minutes video · 06:00 ▶ Free preview
- Your first Experimentation walkthrough video · 07:00
- Hands-on exercise video · 08:00
- Building the project — part 2 video · 09:00
Core Concepts
- Hands-on exercise video · 12:00
- Building the project — part 2 video · 13:00
- Best practices from industry video · 14:00
Hands-On Practice
- Best practices from industry video · 07:00
- A real-world case study video · 08:00
- Recap and where to go next video · 09:00
- Setting up your environment video · 10:00
Building Real Projects
- Welcome and what you'll build video · 14:00
- Experimentation in 10 minutes video · 15:00
- Your first Experimentation walkthrough video · 16:00
- Hands-on exercise video · 17:00
- Building the project — part 2 video · 06:00
Going Deeper
- Hands-on exercise video · 09:00
- Building the project — part 2 video · 10:00
- Best practices from industry video · 11:00
Best Practices
- Best practices from industry video · 16:00
- A real-world case study video · 17:00
- Recap and where to go next video · 06:00
- Setting up your environment video · 07:00