Digital Marketing
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Marketing Strategy
Learn Customer Personas from Scratch
Master Customer Personas with hands-on projects and real-world examples
By Swati Rao
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Intermediate
English
0 learners
What you'll learn
- Understand the core concepts of Customer Personas and how they fit together
- Build hands-on projects using Customer Personas that you can add to your portfolio
- Apply Customer Personas to solve real, practical problems in Digital Marketing
- Follow industry best practices and avoid common Customer Personas mistakes
- Gain the confidence to use Customer Personas at work and in interviews
Skills you'll gain
Customer Personas
Practical Projects
Debugging
Best Practices
Problem Solving
Marketing Strategy
About this course
Customer Personas is one of the most useful skills in Digital Marketing today, and this course makes it approachable and practical. Through guided projects in Marketing Strategy, you'll build real understanding rather than memorising steps. Created by Swati Rao, the course pairs clear explanations with hands-on practice so the ideas stick. You'll come away able to apply Customer Personas to your own work and on job-relevant, Hyrespot-matched roles.
Curriculum
Getting Started
- Welcome and what you'll build video · 10:00 ▶ Free preview
- Customer Personas in 10 minutes video · 11:00 ▶ Free preview
- Your first Customer Personas walkthrough video · 12:00
- Hands-on exercise video · 13:00
Core Concepts
- Common patterns in practice video · 17:00
- Building the project — part 1 video · 06:00
- Debugging and troubleshooting video · 07:00
- Performance and optimisation video · 08:00
- Testing your work video · 09:00
Hands-On Practice
- Performance and optimisation video · 12:00
- Testing your work video · 13:00
- Welcome and what you'll build video · 14:00
Building Real Projects
- Welcome and what you'll build video · 07:00
- Customer Personas in 10 minutes video · 08:00
- Your first Customer Personas walkthrough video · 09:00
- Hands-on exercise video · 10:00
Going Deeper
- Common patterns in practice video · 14:00
- Building the project — part 1 video · 15:00
- Debugging and troubleshooting video · 16:00
- Performance and optimisation video · 17:00
- Testing your work video · 06:00