Google Tag Manager Fundamentals

What you'll learn

• Understand the core concepts of Google Tag Manager and how they fit together
• Build hands-on projects using Google Tag Manager that you can add to your portfolio
• Apply Google Tag Manager to solve real, practical problems in Digital Marketing
• Follow industry best practices and avoid common Google Tag Manager mistakes
• Gain the confidence to use Google Tag Manager at work and in interviews

About this course

This course is a hands-on, project-driven introduction to Google Tag Manager, part of our Digital Marketing track. Designed for learners in India and beyond, every concept is taught with practical examples and exercises you can add to your portfolio. Taught by Ritu Chauhan, it starts from the fundamentals and builds toward real-world, job-ready skills in Marketing Analytics. By the end you'll have the confidence to apply Google Tag Manager at work, in interviews, and on Hyrespot-matched roles.