Google Ads and Performance Marketing
Digital Marketing

Google Ads and Performance Marketing

Search, display, and YouTube campaigns with real budgets

By Arjun Mehta ★ 4.0 (522 ratings) Intermediate Hindi 4,682 learners

About this course

Google Ads and Performance Marketing is a hands-on, project-driven course in our Digital Marketing track. Search, display, and YouTube campaigns with real budgets. Designed for learners in India, every concept is taught with practical examples, downloadable resources, and exercises you can add to your portfolio. Taught by Arjun Mehta, the course starts from a working foundation and builds to real-world, job-ready projects. You will finish with the confidence to apply these skills at work, in interviews, and on Hyrespot-matched roles.

Curriculum

Section 1: Getting Started

  • Debugging & Troubleshooting video · 10:23 ▶ Free preview
  • Best Practices from Industry resource ▶ Free preview
  • Performance & Optimisation video · 10:57
  • Case Study Deep-Dive video · 11:14

Section 2: Core Concepts

  • Case Study Deep-Dive video · 10:54
  • Assessment & Practice Questions video · 11:11
  • Recap and What Comes Next resource

Section 3: Hands-On Practice

  • Introduction & Course Roadmap article · 11:25
  • Setting Up Your Environment video · 11:42
  • Key Terminology Explained video · 11:59
  • Your First Walkthrough resource
  • Core Techniques in Action video · 12:33

Section 4: Real-World Projects

  • Your First Walkthrough video · 11:56
  • Core Techniques in Action article · 12:13
  • Common Mistakes to Avoid video · 12:30
  • Guided Exercise video · 12:47

Section 5: Going Further

  • Guided Exercise video · 12:27
  • Building the Project — Part 1 video · 12:44
  • Building the Project — Part 2 article · 13:01