Google Ads & Meta Ads: Performance Marketing Mastery

What you'll learn

• Structure Google and Meta campaigns the way high-performing accounts are built
• Target the right audiences and write ads that earn clicks and conversions
• Set up conversion tracking so every rupee of spend is measurable
• Read the metrics that matter and optimise toward profit, not vanity numbers
• Scale winning campaigns without letting performance collapse
• Report on ROAS clearly to a client or manager

About this course

Anyone can spend money on ads; performance marketing is about making that spend profitable and proving it. This course is a hands-on path to running Google and Meta ad campaigns that actually return more than they cost — the skill that makes marketers genuinely valuable and freelance-ready. You'll learn how top accounts are structured, then build campaigns on both platforms from scratch: search and shopping on Google, and audience-driven campaigns on Meta. You'll get the parts beginners skip and pros obsess over — proper conversion tracking, so results are real; audience and keyword targeting that finds buyers; and ad copy and creative that earns the click. Then the core discipline: reading the metrics honestly, optimising toward profit rather than vanity numbers, and scaling winners without blowing up performance. You'll finish able to report ROAS clearly to a client or manager. Some marketing familiarity helps but isn't required. Everything is example-led and budget-conscious. By the end you'll be able to run, optimise, and scale paid campaigns with confidence.