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Marketing Analytics
Complete UTM Tracking Guide
Master UTM Tracking with hands-on projects and real-world examples
By Aravind Kumar
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Intermediate
English
0 learners
What you'll learn
- Understand the core concepts of UTM Tracking and how they fit together
- Build hands-on projects using UTM Tracking that you can add to your portfolio
- Apply UTM Tracking to solve real, practical problems in Digital Marketing
- Follow industry best practices and avoid common UTM Tracking mistakes
- Gain the confidence to use UTM Tracking at work and in interviews
Skills you'll gain
UTM Tracking
Practical Projects
Debugging
Best Practices
Problem Solving
Marketing Analytics
About this course
UTM Tracking is one of the most useful skills in Digital Marketing today, and this course makes it approachable and practical. Through guided projects in Marketing Analytics, you'll build real understanding rather than memorising steps. Created by Aravind Kumar, the course pairs clear explanations with hands-on practice so the ideas stick. You'll come away able to apply UTM Tracking to your own work and on job-relevant, Hyrespot-matched roles.
Curriculum
Getting Started
- Welcome and what you'll build video · 07:00 ▶ Free preview
- UTM Tracking in 10 minutes video · 08:00 ▶ Free preview
- Your first UTM Tracking walkthrough video · 09:00
- Hands-on exercise video · 10:00
Core Concepts
- Common patterns in practice video · 14:00
- Building the project — part 1 video · 15:00
- Debugging and troubleshooting video · 16:00
- Performance and optimisation video · 17:00
- Testing your work video · 06:00
Hands-On Practice
- Performance and optimisation video · 09:00
- Testing your work video · 10:00
- Welcome and what you'll build video · 11:00
Building Real Projects
- Welcome and what you'll build video · 16:00
- UTM Tracking in 10 minutes video · 17:00
- Your first UTM Tracking walkthrough video · 06:00
- Hands-on exercise video · 07:00
Going Deeper
- Common patterns in practice video · 11:00
- Building the project — part 1 video · 12:00
- Debugging and troubleshooting video · 13:00
- Performance and optimisation video · 14:00
- Testing your work video · 15:00